made by joti

Brand Identity / Print / Packaging Design

Joti Wall, a fiber artist and lifestyle influencer, embodies a minimal, neutral, and feminine aesthetic that required an elegant and natural design. Her visual identity seamlessly extends across both her personal brand and her art, featuring versatile submarks and brand assets that add dimension and variety to her digital and print presence.

01 /  elegant
02 / earthy
03 / whimsical

We created an additional brand identity for Sourjo, a sub-brand under the Made by Joti umbrella. This identity was applied to custom packaging developed for Joti's dehydrated sourdough starter.


joti wall, made by joti

"From the very moment I started working with Kathlyn I was amazed at her expertise and creativity. It didn’t take much time for her to develop branding that fit so perfectly for me and my work. All through getting to know me and understanding the style and feel I was hoping for. I continue to recommend her to people I know because she is such a delight to work with. She is knowledgeable, professional, an incredibly talented artist, and just a lovely person through and through!"