Our Process

Take a look through our packages and reach out with any and all questions! We are happy to put together a custom proposal and quote depending on your unique needs and the scope of the project. In some cases, we will schedule a quick discovery call to get to know each other and go over the project in real time.

Once you've agreed to the proposed pricing, timeline, and project scope, you'll receive your client service agreement, an invoice for your deposit, and a design brief questionnaire.  This questionnaire will help you dig a bit deeper into your brand, your goals, and your personal aesthetic. Within the questionnaire, we'll also guide you through a Pinterest mood boarding exercise. Depending on your package and service, we might schedule a strategy call at this point in the process.

Based on your client questionnaire, our client consultation call, and your Pinterest mood board, we'll present a brand strategy deck and design brief outlining elements of your unique brand strategy*. This document will encompass key elements of your distinct brand strategy, such as your target market, unique value proposition, brand position and personality, mission and values, a thorough competitor analysis, an overview of your brand story and tone of voice, and a creative direction derived from these insights.

*Note that Brand Strategy is only included with the Full Brand Package.

Brand Strategy

step three

Onboarding & Discovery

step two

Get in touch

step one

This is the fun part! Once you approve the brand strategy and we choose a creative direction, we'll begin designing! We'll pitch a minimum of two full brand concepts with logos, submarks, colour palettes, typography systems, and mockups and present them to you via video or as a brand board PDF, depending on your package.

You'll be given a set period of time to submit revisions and we'll make any necessary adjustments to make sure it's the perfect fit!

Design & Refine

step four

Once we finalize the branding to something we are both PUMPED about, we'll send your final invoice and begin to package your files. You'll receive a folder with all relevant file types, brand guidelines, font instructions, colour codes, and launch graphics!

We'll remain available for post-launch support and do everything we can to set you up for success as you execute your new branding. At this point, we can talk designing additional brand collateral and quote you for ongoing projects at our hourly rate.

Deliverables & Launch

step fIVE

Do you have more questions about the process?

Check out frequently asked questions about brand and web design here.

Check out frequently asked questions about brand and web design here.