Our
Services
Our brands and websites are intentional and built with userability in mind.
From your brand typography, to custom illustrations, to intuitive web navigation, we pour over the details. This isn't a cookie cutter approach, it's building a bespoke, meaningful visual identity and online presence that you can take pride in.
a la carte design
Brand identity Design
web design
A la a carte design services are available for individuals with an established brand identity who need additional graphic design support.
Your brand identity is central to your business' look and feel. It should create trust and convey professionalism to your ideal client through beautiful, versatile, and strategic design.
User friendly, on brand custom website design to intuitively guide the user through your services and towards your call to action.
PACKAGES & DETAILS
inquire for a custom quote
packages & DETAILS
packages & investment
packages & investment
Brand Identity Design
This is for the client who feels closely aligned to my work, and can trust a more expedited process, including less design briefing, strategy, and revisions.
Timeline: 2-3 weeks from start date
Comprehensive brand identities designed to resonate with your ideal client. Through thoughtful and strategic design, we empower you with a full brand suite to ensure consistency and cohesiveness across all of your platforms.
the
Brand Essentials
+ Client Questionnaire & Mood board
+ Brand Board
Concept Pitch
+ Primary and
Secondary Logos
+ Brandmark
+ Social Media Profile Logos
+ Typography Suite
+ Colour Palette
+ Brand Style Sheet
This package includes
extensive creative consulting, market research, and brand strategy, to equip you to create consistency in all of your brand communications.
Timeline: 4-6 weeks from start date
the
Brand Foundations
+ Client Questionnaire
+ Brand Strategy Workshop
+ Comprehensive Brand Strategy Document
+ Mood Board and Creative Direction
+ Primary and Secondary Logo
+ Brandmark(s)/Icon
+ Custom Brand Pattern/Texture
+ Social Media Profile Logos
+ Typography Suite
+ Colour Palette
+ Mockups of Brand Execution
+ Brand Guidelines
+ Launch Graphics
This package includes all of the elements of the Full Brand Package, plus additional collateral of your choice to help you launch your brand confidently.
Timeline: 6-7 weeks from start date
the
Brand Foundations + Some
+ Canva brand kit setup
+ 2 pieces of collateral
(your choice of business cards, letterhead, folders, media kits, PDF design, stationery etc.)
+ 12 social media Canva templates
ADDITIONAL DELIVERABLES
+ Client Questionnaire
+ Brand Strategy Workshop
+ Comprehensive Brand Strategy Document
+ Mood Board and Creative Direction
+ Primary and Secondary Logo
+ Brandmark(s)/Icon
+ Custom Brand Pattern/Texture
+ Social Media Profile Logos
+ Typography Suite
+ Colour Palette
+ Mockups of Brand Execution
+ Brand Guidelines
+ Launch Graphics
Web Design
Custom Showit, Shopify, or Squarespace web design. You will be guided through planning your web content, and will be delivered a beautiful, unique, and functional desktop and mobile friendly website that can easily be self managed in the future.
Timeline: 2-4 weeks from start date, depending on the scope of project.
custom
+ Brand Styling (font & colour palette selection)
+ Strategy Meeting
+ Client Portal
+ Web Content Workbook
+ Home Page Layout Pitch
+ 5-6 Page Website (Additional pages available at a charge)
+ Optimization for Desktop and Mobile
+ On Site SEO Setup
+ Blog Set Up (if applicable)
+ Social Media Integration
+ CRM Integration
+ Domain Connection
+ 2 Rounds of Refinements
+ Handover Videos
Template based Showit design using a high quality, conversion-driven template (short list provided to choose from). This is a budget friendly, and expedited way to receive a branded and professional website.
template based
Web Design
+ Brand Styling (font & colour palette selection)
+ Template Shortlist
+ Web Content Workbook Based on Template
+ Optimization for Desktop and Mobile
+ On Site SEO Setup
+ Blog Set Up (if applicable)
+ Social Media Integration
+ CRM Integration
+ Domain Connection
+ 2 Rounds of Refinements
After many projects and applying many different brands, I’ve become a believer in the fact that a logo alone is not sufficient to your visual branding. Your logo is just one aspect of your brand identity (albeit an important one), but your brand identity encapsulates the essence of your company - through many visual elements, including logos, icons, illustrations, typography system, colour palettes, patterns, and textures, all working together to build brand consistency and recognition. Your logo is the cornerstone of the identity, an identifier of your business and used in much of your communications, but your brand identity is the overall look and feel of your company, meant to give you a versatile visual identity.
Beyond that, overarching "branding" is even more broad, and can include things like your tone of voice, your brand messaging, your client experience, and so much more! Each of these elements is an important part of your overall brand.
So no, I can’t give you just a logo. It doesn’t do your brand justice, and it doesn't equip you to execute your branding consistently and cohesively.
FAQs
BRAND DESIGN
Brand and web design projects are typically booked about two months out, depending on the demands of the season. We recommend reaching out sooner rather than later, even if your project's timeline is several months out, in order to give us ample time to book you in and take on the project without the stress of time restraints.
That said, rush projects are accommodated for a fee on a case by case basis.
Note that your place in our schedule is considered secure only after your client agreement is signed and the deposit is paid.
FAQs
BRAND DESIGN
WEB DESIGN
Timelines can vary depending on the scope of the project.
However, on average, the brand mini takes 2-3 weeks (after your start date), from beginning to end, the full brand package takes 4-6 weeks, and web design averages 2-4 weeks after receiving all relevant content, depending on the complexity of your specific web project.
We are always available to our clients and are happy to keep you up to date on the status of the project, and do our best to be timely and efficient.
FAQs
BRAND DESIGN
WEB DESIGN
All of our brand identity packages include the presentation of a minimum of two concepts, born out of your design questionnaire and brand strategy. They will each have a different feel, look, layout, and include visual mockups.
We present what we feel are the strongest concepts, based on the ethos of your business and the needs and desires of your target market. We are always happy to give our input as to what we believe is the best route! However, we love to give you options - it gives you confidence in the final direction, and helps us flush out a few different design styles that we think would be fitting for your business.
FAQs
BRAND DESIGN
WEB DESIGN
You have unlimited revisions within the time period allotted in our client agreement, typically two weeks after receiving concepts. However, if revisions are outside of the initially agreed upon scope of the project, they may be subject to an hourly charge.
Typically, by the time we've begun design, we've got a good grasp on who you are and what moves your target market, and our clients only require minimal revisions. It's a quick and painless process :)
FAQs
BRAND DESIGN
WEB DESIGN
You’re lacking confidence and clarity in your business.
Your branding no longer feels representative of who you are or the direction you’re headed and you don’t feel proud to show up online or to direct people to your website.
Every time you create content on socials you're lost and you jump between different aesthetics and visuals (I’m looking at you, Canva...). You've got better things to do with your time, and you want an elevated, cohesive look across all of your platforms.
You feel disjointed and unprofessional in your brand’s identity.
We are experts at weaving a stunning visual identity out of your brand story and flushing out the details into meaningful brand strategy, but this is a collaborative process. You're ready to make this investment into your business (and we get it, it's a big deal), and to breathe your personality and invest time into the process.
you love to laugh and you're flexible, but you also answer your emails.
Does this sound like you?
Beyond that, overarching "branding" is even more broad, and can include things like your tone of voice, your brand messaging, your client experience, and so much more! Each of these elements is an important part of your overall brand.
So no, I can’t give you just a logo. It doesn’t do your brand justice, and it doesn't equip you to execute your branding consistently and cohesively.
That said, rush projects are accommodated for a fee on a case by case basis.
Note that your place in our schedule is considered secure only after your client agreement is signed and the deposit is paid.
However, on average, the brand mini takes 2-3 weeks (after your start date), from beginning to end, the full brand package takes 4-6 weeks, and web design averages 2-4 weeks after receiving all relevant content, depending on the complexity of your specific web project.
We are always available to our clients and are happy to keep you up to date on the status of the project, and do our best to be timely and efficient.
We present what we feel are the strongest concepts, based on the ethos of your business and the needs and desires of your target market. We are always happy to give our input as to what we believe is the best route! However, we love to give you options - it gives you confidence in the final direction, and helps us flush out a few different design styles that we think would be fitting for your business.
Typically, by the time we've begun design, we've got a good grasp on who you are and what moves your target market, and our clients only require minimal revisions. It's a quick and painless process :)
Alongside your branding we provide a style guide of a full brand guidelines document (depending on your package), to help inform the proper execution of your branding.
However, in many cases, we continue working alongside our clients post-launch at an hourly rate to apply your shiny new branding beautifully and consistently across all platforms. We absolutely love continuing our relationships with past clients and feel personally invested in helping their brand succeed!
Contact us here with any and all inquiries.
It's a lot, but we are always available to help you navigate what file types to use when, and provide a "file guide" to walk you through it.
To get technical, the file types included are in CMYK (for print) and RGB (for digital) colour modes, and include PNG, SVG, EPS, AI, and PDF files. You'll also receive all brand colour codes and fonts (or instructions to purchase fonts, depending on the licenses required).
On a case by case basis, I'll work in Squarespace, depending on client needs or client familiarity with the platform.
For ecommerce websites, Shopify is the gold standard.
Each of these platforms ranges from about $25-$35/month, depending on the capabilities needed.
In any case, I'll walk you through the process from start to finish, including adding products and catalogues, setting up payment, and navigating the back end.
If you're looking for a website with commerce abilities, your project will be quoted differently than a service based website, as the capabilities involve a longer timeframe and larger scope.
SEO can be a long game, meaning that you may not see results right away. However, using properly tagged and sized images, strategic, keyword rich copy, text tags, page titles, meta descriptions, and desktop and mobile optimization, we work to boost your search engine rankings.
Once we've finished your website, we walk you through setting up your website on Google Analytics and Google Search Console, so that you can track your data and monitor your Google queries ongoing.
We will also be sure to connect your domain, set up security certificates, and take care of the technicalities, like Google Worskpace, Google Search Console, and any CRM integration.
This is the not-so-glamorous, but oh-so-necessary side of web design.
From there, we will have a call to go over the pages and capabilities of your website, and we will send over a web copy workbook, where you can work on putting together your web content and submit any photos. Depending on your level of comfort with writing, we can recommend copywriters to help, or flush out your point form notes ourselves. During this phase of the process we also ask you to share other websites that resonate with you and dive into what you love about them.
Then, we get to work. We will build your homepage first, and send you a draft to confirm that you're happy with the overall direction. From there, we build the remaining web pages, do any necessary revisions, and connect your domain.
We send hand off videos, and remain available for post-launch support for two weeks after your website launches.
We are also available ongoing for web edits on an hourly basis, depending on availability.
Feel free to reach out at any point if you need ongoing web support. In many cases, we are so happy to give you our thoughts, opinions, and advice without charging you (again, we really want you to succeed with your new branding!), but if you need more involved edits, we can happily make them for you at our hourly rate.
