Brand Identity / Collateral Design

Jaimie Baird is a distinguished NYC-based interior designer and seasoned photographer with 25 years of experience shooting for the likes of JCrew, Lululemon, and the Class. Her work epitomizes casual luxury and effortless sophistication. Inspired by natural textures, vintage pieces, and the elegance of letterpress, she seamlessly blends bohemian and mid-century influences with modern, contemporary design.

Her branding is meant to reflect her love for both regal and retro, using an earthy, rich colour palette, natural textures, and sophisticated custom typography to convey the Jaimie Baird aesthetic.