Fierce and empowered brand design for Costa Rica based women's coach.

Jungle meets editorial in the brand identity for Costa Rica–based women’s coach Diane Miller of Free Your Wild. Her brand is unapologetically fierce and feminine, empowering women to feel safe in their bodies and to fully embrace who they are. Custom typography with subtle, strayed imperfections, echoes the wild, untamed nature of personal transformation paired with a jaguar motif, anchoring the brand to feminine power, protection, and the courage to walk your own path.