Playful & textural branding for Little Local,  Canadian kids and baby boutique

Little Local is a Canadian kids and baby boutique with branding designed to feel playful, textural, and versatile. The identity incorporates bold patterns, layered textures, and a vibrant colour palette that captures the joy and creativity of childhood while maintaining a refined aesthetic that appeals to parents. The branding balances fun and function, allowing for seamless adaptability across packaging, signage, and digital platforms.

Alongside Little Local, we developed a sister brand, Little Bean, for their in-store coffee shop. While mirroring key elements of the Little Local brand, Little Bean takes on a more sophisticated and earthy tone. A warm, muted colour palette replaces the brighter hues, creating a cozy and inviting atmosphere.