A wine label concept rooted in restraint, elegance, and timeless typography. 

Drawing inspiration from vintage European wine labels and luxury fashion houses, the identity for Maeve balances classic serif typography with a refined monogram system.

The design intentionally avoids traditional vineyard imagery, instead relying on scale, spacing, and typography to communicate quality and confidence. A restrained black-and-white palette, generous negative space, and subtle details create a sense of quiet luxury, allowing the wine itself to remain the focal point.