Colourful, textured, playful brand identity design for Montessori Mothering.

Montessori Mothering, by Agnes Olendrzynska, is a lifestyle social media account coaching you through each stage and milestone of new motherhood and toddlerhood, helping you understand and apply Montessori practices in your home. The founder wanted a defined and cohesive brand identity to apply to her socials, resources, and courses.

The brand was brought to life with vintage-inspired serif fonts, customized typography, and hand-drawn illustrations, paired with rich textures to create versatile assets for use across social media and other platforms. A key design element was an icon featuring a child’s hand resting on an adult’s hand, symbolizing the nurturing, hands-on guidance central to the Montessori philosophy.

This project also aimed to connect new moms with essential products and resources, creating a visual identity that resonates with the Montessori community and is approachable, warm, and supportive.