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Pure Spa is a luxury spa situated in the heart of downtown Lethbridge. Its physical space is beautiful, boasting exposed brick and bright, expansive windows. The spa aimed to elevate its online presence to match the beauty of its physical space, with a primary focus on improving accessibility and functionality for web users, enabling them to easily book and purchase gift cards online.
To fulfill this goal, we constructed a completely custom Showit website for Pure Spa, integrating embedded booking and CRM functionality, optimized for desktop and mobile. Additionally, we refined their typographic logo, incorporating a custom illustrated brand mark and adopting a calming, neutral colour palette.
Brand Refresh & Web Design